Feltron 2012 Annual Report by Nicholas Felton
First of all, you really should look at the full report. It’s the sheer amount of data he collected throughout the year is impressive. It’s also kind of insane that he was able to condense all of it down into a handful of spreads.
I think it’s fascinating how beautiful data can be when you display it the right way even though the word “data,” for a lot of people, sounds abstract and probably not very interesting.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.