(via Morse Code : Lovely Package)
OMG YOU GUISE. I love this.
Source: lovelypackage.com
“Marx is such an unusual name that new clients tend to get us confused with the other lot – Richard (pop singer), Groucho (the comedian) and Karl (the communist). We wanted to clear the confusion once and for all with these light-hearted promotional pieces that establish (Ryan) Marx design as a unique identity (and go down well!).”
Source: lovelypackage.com
(via Lovely Package: Student Work – Joy Lin)
Interesting idea… I love the red on the inside.
Source: lovelypackage.com
“The Hustler redesign celebrates the erotic duality of masculinity and femininity. With the idea of two becoming one, Hustler shifts its focus towards couples, thus expanding its market and re-establishing itself as a leader in the sex industry.
The objective was to redesign Hustler’s identity and packaging, which are currently outdated and losing market share. The sex products will be sold both in Hustler’s retail stores and on its website.
The new Hustler accentuates the dual relationship of the couple. Products are featured in a two-fold nature, playing with relation, contrast, and penetration. Moreover, the redesigned brand reaches out to a broad demographic, targeting both heterosexual and homosexual couples. Its sleek surfaces, subtle wording, and erotic forms differentiate the brand from its competitors.”
(via Lovely Package: Student Work – Joy Lin)
This is weird to say, but of all the brands that make erotic products, Hustler was not on the top of my list for re-design. I actually liked their old packaging. I think it was my second favorite after Climax.
Source: lovelypackage.com
